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Friday 31 May 2013

WHO: Cigarette Company Like Mutated Virus

World No Tobacco Day

HealthNewsPoint.com, New York: Governments around the world should ban all forms of tobacco marketing, not only in the advertising billboards and television, because the tobacco companies finding new ways to penetrate the market, the statement said the World Health Organization (WHO).

Head of WHO's communicable diseases division, Douglas Bettcher, says tougher measures need to be taken to control tobacco use, which claimed six million lives a year.

"This is an industry that sells a product that kills more than half of its customers, but the industry is still able to attract a new generation of smokers despite a 2005 agreement on tobacco control."


"The majority of tobacco users started experiencing drug dependence before the age of 20 years," he said ahead of the World No Tobacco Day, as quoted from WHO.int, Friday (31/05/2013).

"Banning tobacco advertising, promotion and sponsorship is the best way to prevent young people from taking up smoking and reduce tobacco consumption in the entire population of the world," he added.

Prohibition on advertising the open is very important, but employers are very good at finding other ways that are less visible to attract potential smokers and ensure customers remain loyal.

"The tobacco companies as a mutated virus. When you ban one type of advertising, probably the most popular form of billboards, television, radio, they moved to the other way," he said.

He was referring to the tactics including selling branded products such as apparel, selling products through a reality TV show, using social media to form a community of consumers as well as sponsoring an event.

"That is why the ban should be complete so that it can be effective," he said.

According to Bettcher, to 2011 as many as 19 states have done and witnessed a total ban on cigarette consumption decreased by seven percent, while one-third of the countries in the world to ban the new minimum or no ban at the latest. Data will be launched in July.

With tighter restrictions in developed countries, tobacco companies have moved up demand in African markets.

Bettcher warned of the dangers to be faced by the continent, given the health services in the region are less able to overcome the consequences of smoking compared to developed countries.

He praised Australia cigarette packs related rules applicable from December, which requires tobacco products sold in green boxes with graphic images of smokers that tobacco caused disease.

New Zealand and Ireland has announced plans to follow suit, in addition to the challenges for Australia in forum World Trade Organization (WTO) by cigar manufacturers such as Cuba, Honduras and the Dominican Republic, plus Ukraine.

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